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Canadian Bison Association Receives Over $225,000 for Agri-marketing Over the Next 5 Years...



Harper Government Invests in New Markets for Bison Industry


Regina, Saskatchewan, October 18, 2013 – Bison producers will benefit from key investments in market development that will lead to new export opportunities for the bison sector.

 

Agriculture Minister Gerry Ritz announced today an investment to the Canadian Bison Association (CBA) to help the bison industry increase international sales through the marketing and promotion of Canadian bison products.

 

"This government remains committed to supporting what matters to farmers: jobs, trade and prosperity," said Minister Ritz. "Canada's bison industry is growing rapidly and this investment will help bison producers make this quality, nutritious, lean red meat a staple at dinner tables everywhere." 


This investment of over $225,000 will help the CBA create demand in new markets,  such as Mexico and China, where they will promote Canadian bison as a unique, high-quality meat product. The CBA will also undertake industry-to-industry advocacy activities with the U.S., strengthening their trade relationship in the process and ensuring long-term prosperity for the industry.


"This investment in market development makes a big difference for a growing industry like ours," said Mark Silzer, President of the Canadian Bison Association. "When these funds are matched by our producers and marketers, it results in an investment of almost half a million dollars over five years to grow and diversify our markets globally."


Read the full news release
HERE

 

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The Western Producer: Canadian Bison Industry Receives Federal Funding for Market Development

 

 

 

 

EU Trade Deal

good for the Bison Industry

 

Regina, October 18, 2013 – the announcement confirming Canada’s agreement with the European Union under the comprehensive Economic Trade Agreement (CETA) is welcome news for the Canadian bison industry.

 

The removal of the tariff is expected to; over time provide benefits to the entire value chain from producer to consumer. A quota of 3,000 metric tonnes provides a potential of up to $50 million in exports or a 25 fold increase over current levels. This will provide the industry with more certainty with respect to access to EU markets and will encourage industry investment and growth.

 

“This is a great day for the bison industry” stated Mark Silzer, President of the Canadian Bison Association. “We have been working with the Minister of Agriculture and Agri-Food and the Minister of Trade for a number of years. We worked to ensure that the interests of the bison industry were clearly conveyed to both EU and Canadian negotiators” added Mr. Silzer.

 

 “I want to congratulate Agriculture and Agri-Food Minister Gerry Ritz, International Trade Minister Ed Fast and Prime Minister Stephen Harper on achieving this very significant trade agreement. I also want to express my appreciation to the trade negotiators for all their work when at times I expect it was difficult to see the end in sight. This agreement will result in a positive contribution to Canadian Agriculture” concluded the Canadian Bison Association President.

 

 
For Further Information Contact:

 

Mark Silzer, CBA President

306-231-7805

 

 

Terry Kremeniuk, CBA Executive Director

306-522-4762

 

 

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Release - September 13, 2010

Bison Marketers Working to Address Challenges of Booming Demand