Bison Association Receives Over $225,000 for
Agri-marketing Over the Next 5 Years...
Harper Government Invests in New Markets for Bison
Regina, Saskatchewan, October 18, 2013 – Bison
producers will benefit from key
investments in market development that will
lead to new export opportunities for the bison sector.
Minister Gerry Ritz announced today an investment to the Canadian
Association (CBA) to help the bison industry increase international
sales through the
marketing and promotion of Canadian bison products.
"This government remains committed to supporting what matters to
farmers: jobs, trade and prosperity," said Minister Ritz. "Canada's bison
industry is growing rapidly and this investment will help bison producers make
this quality, nutritious, lean red meat a staple at dinner tables everywhere."
investment of over $225,000 will help the CBA create demand in new markets,
such as Mexico and China, where they will promote Canadian bison as a unique,
high-quality meat product. The CBA will also undertake industry-to-industry
advocacy activities with the U.S., strengthening their trade relationship in the
process and ensuring long-term prosperity for the industry.
"This investment in market development makes a big difference for
a growing industry like ours," said Mark Silzer, President of the Canadian Bison
Association. "When these funds are matched by our producers and marketers, it
results in an investment of almost half a million dollars over five years to
grow and diversify our markets globally."
Read the full news release HERE
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Bison Industry Receives Federal Funding for Market